Infiniti marks the launch of the new Q60 with a short film starring one of the world’s most talked about actors, Kit Harington. Emmy-nominated Harington has risen to prominence through his much-lauded recent performances on stage and screen. Now, he stars in a short film for the all-new Infiniti Q60 entitled Tyger.
The one-minute film opens with Harington striding towards the Q60. He settles in the car and dramatically begins reciting William Blake’s primal poem, The Tyger. Harington’s performance is awakened as he takes both the Q60 and the poem for a visceral, winding drive. The film ends with an effortless stop from the Q60 and a knowing glance by Harington.
“What inspires me personally in my life, is a beautiful piece of writing. Something which is specific, delicate and beautiful,” says Kit Harington. Blake’s The Tyger is an inspiring reflection of such writing and also captures the high performance empowerment of the Q60 – they are both an exploration of aesthetic beauty, primal ferocity, ambition and seduction.
Melissa Bell, Infiniti’s Senior Director of Marketing said; “Kit Harington is a unique and refined talent. He is performance orientated with intelligence and a passion for his artistry and the Q60 has inspired a powerful performance from him in Tyger. In this one-minute drive we’re thrilled to take viewers on a test-ride through multiple emotions. The Q60 is a dynamic automobile, driven by one of the world’s best actors – a winning combination.”
The Q60 featured in this film is a premium sports coupe that combines expressive design with exhilarating performance and dynamics. The muscular lines of the exterior hint at the Q60’s performance potential which is enhanced with the all-new 3.0-liter V6 twin-turbo engine.
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